At Zoggs, we’re passionate about all things swimming and that’s why we produce a range of swimwear, swimming aids and equipment that’s designed to help you make the very most of your swim time.

Some of the most popular swimming aids we provide are training fins and if you haven’t tried them yet, here’s a brief guide to how they work and what the benefits are:

What are swimm

Most of us understand the concept of swimming lessons, they’re for kids to make sure they are safe around water… right?

We think there's much more to it than simply learning to be safe. Of course learning to swim competently will make your children more capable of getting to safety if they find themselves out of their depth in water. However, there is a whole new wor

We were so pleased to see that our Pull Buoy has been voted 220 Triathlon Magazine's 'Best on Test' with a 92% rating this month! Here's what they had to say:

"This pull buoy from Zoggs does away with the traditional 'figure of 8' shape and is thicker where your thighs grip, which makes it easier to hold on to. It's also very buoyant, replicating the feeling of buoyancy you get in the lower part of a tri wetsuit."

We had an exhausting but exhilarating swimming class this week learning butterfly. It’s not a stroke we touch upon too frequently, and ordinarily it’s just a small element of a class, but this week, it was all about the fly. At the beginning of the class I was a little bit nervous, but excited too. It’s one of those strokes that is scary but fun at the same time. When done correctly it looks amazing, almost like the swimmer is flying through the water, probably where it got its name!

The class was very tiring, butterfly is an aerobic stroke and also not one that we were used to swimming, so it did feel like a harder class than usual. We di

This week is Drowning Prevention Week 2015; at swimming pools across the country, lessons this week are focusing on survival skills. So, I rocked up at my swimming lesson yesterday in some fairly thick joggers (I was feeling pretty brave) and a t-shirt over my swimming costume.

We leapt straight into learning how to enter the water without getting your head wet or sinking too deep – ideal if you have to enter water for any reason but can’t see what’s lurking below the surface – think shopping trolleys, sharp m