Beginners / Learning to Swim

  1. Water Wing Vest
    Water Wing Vest

    Water Wing Vest

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  2. Half term ready? Swimming essentials for Kids
    Half term ready? Swimming essentials for Kids

    Half term ready? Swimming essentials for Kids

    Whether you're escaping to warmer climes or staying in the UK, February half term is less than a month away. Here are a few of our picks from our Kids collection (suitable for 0-6) including water confidence products, swimwear and the new Little Bondi goggles.

    We offer a range of water confidence products for young children whether they're starting or learning to swim. Our Sea Saw Swimsure Jacket (available in sizes 2-3 and 4-5) offers complete freedom of movement. Encouraging children to develop a natural swimming position by using their arms and legs, puncture proof floats

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  3. What you need for your first swimming lesson
    What you need for your first swimming lesson

    What you need for your first swimming lesson

    While it might seem obvious what you needed for a first swimming lesson, it's not always clear beyond the swimwear and towel. Here's a handy checklist to make sure that first experience in the pool is the best it can possible be regardless of when you learn.

    Locker change/token - unless it's permitted to keep your belongings poolside, the chances are they'll need a locker. Most require a coin or a token so it's worth checking before you arrive. Normally the key will be on a band so you can keep it on your wrist and not have to

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  4. Learn to swim like a superhero
    Learn to swim like a superhero

    Learn to swim like a superhero

    Building water confidence in children is so important but now they can learn to swim with their favourite super hero. Our Water Wings vests (designed for children aged 2 to 5) provide buoyancy and encourage a natural swimming position so they can get used to using their arms and legs in the water.

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    With a neoprene body and super soft sleeves, there are foam floats strategically sewn into the arms and shoulders to provide exceptional

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  5. Perfect your swimming technique [videos]
    Perfect your swimming technique [videos]

    Perfect your swimming technique [videos]

    If you're looking to improve your swimming strokes and not yet at your peak, the technique videos on our YouTube channel will help you progress. All six feature James Goddard and have been included in this post so you can use it as a point of reference.

    James is an award winning British swimmer who represented Great Britain in the Olympics, FINA World Championships

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  6. New season swimwear for young children
    New season swimwear for young children

    New season swimwear for young children

    With October half term just six weeks away, this post focuses on new season swimwear for young children. Our Kids collection includes everything babies and children (up to 6) need including swimwear, goggles and learning aids. Introducing swimming to them early will help them build their water confidence at a young age. We've designed swimwear

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  7. New season swimwear for Juniors
    New season swimwear for Juniors

    New season swimwear for Juniors

    We have a great selection of swimwear for girls and boys with our Junior range suitable for children aged 6-15. Using soft and durable materials, our collection includes exciting, colourful designs designed for comfort, style and performance. Here are just a few of our favourites styles that are new in. View the full range for Juniors here (the Kids range for 0-6 is here).

    Our Bold Baroque Flyback Swimsuit features bright floral

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  8. Learn to swim with Zoggs: stages of development
    Learn to swim with Zoggs: stages of development

    Learn to swim with Zoggs: stages of development

    We're strong believers that children should be introduced to the water as young as possible as it helps with confidence, enjoyment and well-being. It's for this reason our Learn to Swim range of products is designed to suit your child's stage of swim development whether they're starting to swim, learning or confident swimmers looking to improve their technique.

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  9. 7 back to school swimming essentials
    7 back to school swimming essentials

    7 back to school swimming essentials

    With just a couple of weeks remaining until the summer holidays end, we've pulled together a list of swimming essentials so you can get the kids sorted before term starts.

    Our Junior range of bold, vibrant swimwear designs is ideal for children aged 6-15 whether they're having lessons, working towards a badge or taking on a competitive challenge. Using soft and durable fabrics, our swimsuits, tankinis, jammers and trunks are made to last and designed with comfort, style and performance in mind. Swimsuits come with a front lining for modesty and swim shorts

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  10. Buoyancy aids for children up to 5
    Buoyancy aids for children up to 5

    Buoyancy aids for children up to 5

    While buoyancy aids are a great way to build water confidence when children are starting or learning to swim, they're ideal for keeping them safe too. Children should of course always be supervised when they're in the water.

    Our Deep Sea or Mermaid Flower Baby Wraps are suitable from 3 months up to 2 years. Designed to keep babies and toddlers warm in and around the pool, they have hook and loop fasteners so they're easy to put on. The

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