Beginners / Learning to Swim

  1. Half term ready? Swimming essentials for Kids
    Half term ready? Swimming essentials for Kids

    Half term ready? Swimming essentials for Kids

    Whether you're escaping to warmer climes or staying in the UK, February half term is less than a month away. Here are a few of our picks from our Kids collection (suitable for 0-6) including water confidence products, swimwear and the new Little Bondi goggles.

    We offer a range of water confidence products for young children whether they're starting or learning to swim. Our Sea Saw Swimsure Jacket (available in sizes 2-3 and 4-5) offers complete freedom of movement. Encouraging children to develop a natural swimming position by using their arms and legs, puncture proof floats are built into the jacket for comfort and stability. A Sea Unicorn Swimsure Nappy (0-24 months) is available separately. With a whole lot of confidence built in, the Sea Saw Swimsure Jacket also comes in sizes 2-3 and 4-5 with a Sea Saw Swimsure nappy (0-24 months).

    8302191_Sea--Unicorn-Swimsure-Jacket-_5789_24

    8302190_Sea-Saw-Swimsure-Jacket-_6746_24

    We're loving this Sea Unicorn Yaroomba Floral swimming costume. It has a pretty floral back which not only looks great, it makes it easier to take the swimming costume on and off. The Sea Unicorn Yaroomba is made from our super soft, quick drying and chlorine resistant Elastomax™ fabric. The X Ruffleback and Scoopback swimsuits are also available in the Sea Unicorn print.

    Sea Unicorn Yaroomba

    Children will love being in the water in these striking Sea Saw Water Shorts. Made in our chlorine proof Durafeel™ fabric, they are long-lasting and comfortable so kids can swim, paddle and splash around all day! Other swimwear in the Sea Saw print includes the Mini Jammer, Hip Racer and Short Sleeve Sun Top (with the Automania Hip Racer shown on the right below).

    Sea Saw watershorts left

    Whether you're at the beach or in the pool, this Petit Safari Classicback will certainly help build water confidence with its fun safari design. The classic back making it easy to get in and out of.

    Petit Safari Classic back

    Or what about the Wonder Woman Actionback which is perfect for young heroines who love the water. This vibrant suit with the Wonder Woman motif has thick straps for comfort and an open back for flexibility.

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  2. What you need for your first swimming lesson
    What you need for your first swimming lesson

    What you need for your first swimming lesson

    While it might seem obvious what you needed for a first swimming lesson, it's not always clear beyond the swimwear and towel. Here's a handy checklist to make sure that first experience

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  3. Learn to swim like a superhero
    Learn to swim like a superhero

    Learn to swim like a superhero

    Building water confidence in children is so important but now they can learn to swim with their favourite super hero. Our Water Wings vests (designed for children aged 2 to 5) provide buoyancy and encourage a natural swimming position so they can get used to using their arms and

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  4. Perfect your swimming technique [videos]
    Perfect your swimming technique [videos]

    Perfect your swimming technique [videos]

    If you're looking to improve your swimming strokes and not yet at your peak, the technique videos on our

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  5. New season swimwear for young children
    New season swimwear for young children

    New season swimwear for young children

    With October half term just six weeks away, this post focuses on new season swimwear for young children. Our Kids collection includes everything babies and children (up to 6) need including swimwear, goggles and learning aids. Introducing swimming to them early will help them build their water confidence at a young age. We've designed swimwear, buoyancy aids and pool games to bring out the best in young swimmers.

    Our Fishy Business Mini Jammer features a fun and colourful design to help little ones swim happier in the pool. Because these jammers are made from Elastomax fabric they're comfortable and stretchy so perfect for in and out of the pool.

    FIshy busienss mini jammer

    Kids can make a splash in our Flora Classicback Swimsuit. With slim straps, it makes changing super easy, the high back and neckline providing added coverage and protection against the sun. Made from our super soft, quick drying and chlorine resistant Elastomax™ fabric, it lasts up to 120 pool hours.

    flora classicback

    Our Tots Fishy Business Short Sleeve Sun Top is ideal for staying safe in the sun. With added UPF 50+ this top protects both in an out of the pool allowing them to spend hours and hours (and hours!) in the water. Also made from our Elastomax fabric, kids can just get on with enjoying the water.

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  6. New season swimwear for Juniors
    New season swimwear for Juniors

    New season swimwear for Juniors

    We have a great selection of swimwear for girls and boys with our Junior range suitable for children aged 6-15. Using soft and durable materials, our collection includes exciting, colourful designs designed for comfort, style and performance. Here are just a few of our favourites

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  7. Learn to swim with Zoggs: stages of development
    Learn to swim with Zoggs: stages of development

    Learn to swim with Zoggs: stages of development

    We're strong believers that children should be introduced to the water as young as possible as it helps with confidence, enjoyment and well-being. It's for this reason our Learn to Swim range of products is designed to suit your child's stage of swim development whether they're

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  8. 7 back to school swimming essentials
    7 back to school swimming essentials

    7 back to school swimming essentials

    With just a couple of weeks remaining until the summer holidays end, we've pulled together a list of swimming essentials so you can get the kids sorted before term starts.

    Our Junior range of bold, vibrant swimwear designs is ideal for children aged 6-15 whether they're having lessons, working towards a badge or taking on a competitive challenge. Using soft and durable fabrics, our swimsuits, tankinis, jammers and trunks are made to last and designed with comfort, style and performance in mind. Swimsuits come with a front lining for modesty and swim shorts have adjustable waistbands for the perfect fit. We use high-quality, durable materials that are soft and quick-drying to prevent chaffing. Aqualast™ is a snag-free material which promises a lifetime of use with colour and shape retention whereas Hydrolife™ is chlorine-resistant and comes with a guarantee of 200 hours pool time. And new in this season is our sustainable Ecolast™ collection which is made from recycled ocean plastic. When tested in real-life conditions, it was found to be 15 times more resilient to chlorine than standard swimwear fabrics.

    The Native Spirit Double Crossback Swimsuit is designed for children aged 6-15 years. With a high front and back, it has an aqua-dynamic fit and is made from our super soft, quick drying and chlorine resistant Hydrolife™ fabric.

    Native Spirit Double Crossback

    The vibrant Street Girl Duoback Swimsuit is designed for swimming and fun with confidence built in! What's more it's made from our new Ecolast™ fabric, part of the Zoggs sustainable product program, using recycled materials to help protect the environment for future generations. We recently announced we're giving 10% of our Ecolast™ swimwear profits to Healthy Seas (read more here

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  9. Buoyancy aids for children up to 5
    Buoyancy aids for children up to 5

    Buoyancy aids for children up to 5

    While buoyancy aids are a great way to build water confidence when children are starting or learning to swim, they're ideal for keeping them safe too. Children should of course always be supervised

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  10. 5 common swimming hang ups and how to overcome them
    5 common swimming hang ups and how to overcome them

    5 common swimming hang ups and how to overcome them

    While some take to swimming like a duck to water, many can be apprehensive especially if starting to swim regularly. It's usual to have a few pool hang ups along the way but there are many solutions to overcome these. Here are our top tips to ensuring you feel great so you can really

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