If you don’t have a swim training background or are heading to the pool for the first time, then swimming lingo can seem like a foreign language. But even if you’re a novice or a front crawl improver, knowing your way round a pool training session and how a pace clock works can help fast-track your improvements. Our partners at Straight Line Swimming

Ah, the Christmas count down. For some, this is a wonderful time of year filled with fun, family, winter activities and lots of food… And for those who are hosting, it can be filled with dread, stress and carefully put together spreadsheets.

No matter what part you play in the big day, we can all agree it can be a little overwhelming so we’re here to give you out top tips on

Ditching the pool in favour of a local river, lake, or the sea has become a favourite pastime for many, as wild swimming has seen a boom in popularity. Whether as part of an organised event or a casual dip, wild swimming is for everyone. Abandoning the wetsuit and bracing the chill is also popular amongst wild swimmers as it comes with a whole host of potential benefits. Beyond the exhilaration of that first dunk under

by The Royal National Lifeboat Institution (RNLI)

The coast is an exciting place to be, especially in the summer – but it’s easier than you think to get into trouble in the water. Stay safe this summer with the RNLI’s essential safety advice.

Our Black Friday Gift guide

It’s here!

Our Huge Black Friday Sale with up to 50% off seasonal swimwear* and 30% off Goggles and Equipment**… and with an offer like this, how could you refuse?

Team Zoggs have put together some of our favourite products which are on offer this Black Friday to give you

Half term ready? Get your swimming essentials for the kids!

Whether you're escaping to the coast or staying closer to home this half term. Here are a few of our favourite picks from our Kids collection (suitable for 0-6) including water confidence products, swimwear and the new Little Bondi goggles, too cute for you to resist!

We offer a range of water confidence products for young children whether they're

Check out the newest top 10 reasons to take up OPEN WATER SWIMMING - Courtesy of Adam Walker

Whether you're heading abroad or sticking around in the UK in hope of another summer of sun (fingers crossed), the summer holidays are just around the corner. To make sure that you are prepped and ready for a busy summer we have put together a selection
of some of our top summer swim gear for your kids.

Nothing screams summer swimsuit like a dash of floral. That’s why our Junior Girls Palms Starback swimsuit is bursting with bright floral patterns. The unique star back design is
also certain to stand out from the crowd while the thin straps provide enhanced f

How the weeks are flying by - less than a month to go until the Easter holidays begin. Whether you're taking a holiday abroad or enjoying a staycation, we've got you covered with swimwear, goggles, swimming aids and pool games for all the family. Swim stuff that everyone can rely on - leaving you free to enjoy yourselves.