By Lily Roberts 

The summer holidays are finally here which means it’s time to find some activities to keep the family

A child's first swimming lesson can be an exciting experience for youngsters and parent’s alike. There are a number steps that can be taken beforehand to ensure your child feels confident and at ease before the lessons begin!

When it comes to turning the simplest of things into a game, it's no secret that children are pros; and family time in the pool need not be any different! We've put together some games to feed their imagination and build their confidence in the pool.

The Milkshake

You will need: a Kickboard and Backfloat
Perfect for building confidence with kick technique! Using a Kickboard held out in front of them and a Backfloat

Half term ready? Get your swimming essentials for the kids!

Whether you're escaping to the coast or staying closer to home this half term. Here are a few of our favourite picks from our Kids collection (suitable for 0-6) including water confidence products, swimwear and the new Little Bondi goggles, too cute for you to resist!

We offer a range of water confidence products for young children whether they're

Whether you're heading abroad or sticking around in the UK in hope of another summer of sun (fingers crossed), the summer holidays are just around the corner. To make sure that you are prepped and ready for a busy summer we have put together a selection
of some of our top summer swim gear for your kids.

Nothing screams summer swimsuit like a dash of floral. That’s why our Junior Girls Palms Starback swimsuit is bursting with bright floral patterns. The unique star back design is
also certain to stand out from the crowd while the thin straps provide enhanced f

We all know if you start kids off in the right way, you've got a swimmer for life. And by starting off right, we don’t just mean teaching them to swim safely - they need to have fun in the water. It's one of the reasons we make pool games suitable for babies and children whatever swim stage they're at. Here are a few of our favourites.

How the weeks are flying by - less than a month to go until the Easter holidays begin. Whether you're taking a holiday abroad or enjoying a staycation, we've got you covered with swimwear, goggles, swimming aids and pool games for all the family. Swim stuff that everyone can rely on - leaving you free to enjoy yourselves.

We all strive to be a superhero don't we? Our new DC Super Heroes collection is a great way to encourage children (and adults) to be water confident whether they're learning to swim or perfecting their technique. Here are a few gift ideas for Kids (up to 6) and Juniors (6-15) who love Batman, Wonder Woman, Superman and Aquaman.

Buoyancy aids

Our Wonder Woman Water Wings Vest (for children aged 1-5 years) has fixed buoyancy and encourages a natural swimming position. It's a great way to get young

With just over six weeks until Christmas, we've pulled together a list of our favourite stocking fillers for kids. Whether they're starting to swim, learning or competent swimmers, our fun pool games will help them progress to the next level.

For young children, our Zoggy Soakers are designed to build confidence and get them used to the water. In this case with the help of Zoggy the Seal, Cedric the Crab and Ozzy the Octopus. The characters can be used in the bath so children have a familiar toy with them when they're in the pool. These soakers also make for a fun splashing game.