With October half term just six weeks away, this post focuses on new season swimwear for young children. Our Kids collection includes everything babies and children (up to 6) need including swimwear, goggles and learning aids. Introducing swimming to them early will help them build their water confidence at a young age. We've designed swimwear

We have a great selection of swimwear for girls and boys with our Junior range suitable for children aged 6-15. Using soft and durable materials, our collection includes exciting, colourful designs designed for comfort, style and performance. Here are just a few of our favourites styles that are new in. View the full range for Juniors here (the Kids range for 0-6 is here).

Our Bold Baroque Flyback Swimsuit features bright floral

We're strong believers that children should be introduced to the water as young as possible as it helps with confidence, enjoyment and well-being. It's for this reason our Learn to Swim range of products is designed to suit your child's stage of swim development whether they're starting to swim, learning or confident swimmers looking to improve their technique.

With just a couple of weeks remaining until the summer holidays end, we've pulled together a list of swimming essentials so you can get the kids sorted before term starts.

Our Junior range of bold, vibrant swimwear designs is ideal for children aged 6-15 whether they're having lessons, working towards a badge or taking on a competitive challenge. Using soft and durable fabrics, our swimsuits, tankinis, jammers and trunks are made to last and designed with comfort, style and performance in mind. Swimsuits come with a front lining for modesty and swim shorts

We mentioned swimming in our post about Mental Health Awareness Week, as it's a great way to improve well being. A report published by Swim England last year found Swimming to be particularly beneficial for those with health conditions. It also found evidence that swimmers can live longer. Here are just a few of the ways it can help stress levels and make you feel good.

Swimming is a great form of escapism both physically and mentally. With no distractions, a half an hour swim can help reduce stress, boost energy levels and encourage relaxation. You may find you sleep

While some take to swimming like a duck to water, many can be apprehensive especially if starting to swim regularly. It's usual to have a few pool hang ups along the way but there are many solutions to overcome these. Here are our top tips to ensuring you feel great so you can really make the most of your swims.

Feeling self conscious - It's usual to feel uncomfortable in your swimwear or compare yourself to others. Having a swimsuit that matches your body shape is an ideal way to feel great about yourself. The essential Sandon

What makes Joc #SwimHappy? The friendships, the conversations, escaping the kids and most of all the challenges! This week Joc shares how she challenged herself to conquer the ultimate stroke…Butterfly!

I learnt to swim as an adult. Five years ago I tackled my fear of the water once and for all and started swimming lessons. Not easy, not even fun at times, but very very rewarding. I've found an exercise that is both relaxing, yet taxing; hard work yet n

Now I am quite a few months into my swimming lessons I felt it was a good time to sit down and reflect on my journey so far. There were a lot of ups and downs – but ultimately I feel that I am really getting there!

Baby steps…

My first hurdle was getting over my own mental block of actually getting into the water, overcoming my past experiences and fear of drowning. As an adult through talking with my instructor I came to the realisation that although my fear was reasonable, to and extent it was irrational! I swim in a pool where I can touch the bottom with my feet the whole way along, supported by a competitive swimming ins

Swimming is widely accepted as a great form of exercise for people of any age, but it has distinct benefits for older adults and with National Senior Health and Fitness Day coming up on 25th May, we decided to put some tips together to help you get the most out of every trip to the pool.
Here are 5 different low impact ways that you can exercise in the water:   

Supported Movement

On holiday, backstroke gives you the opportunity to enjoy blue skies or even stars overhead, and in a pool, the chance to vary your workout. But the stroke is not without its difficulties, not least because the majority of us are asymmetric, making even swimming in a straight line somewhat challenging!

The following technique tips for perfecting your backstroke will help you learn how to master the stroke and enjoy your swims, anywhere: