Inside Zoggs

Born in Australia, the home of swimming, Zoggs is now swimming all around the world.

At Zoggs we have a passion for creating innovative, exciting and high quality swimwear and swim equipment.

We want all swimmers, whether just starting out; swimming for fitness or recreation; swimming in the great outdoors or in a triathlon, to enjoy the freedom, fun and exhilaration of the water.

What matters to us is that swimmers enjoy life in the fun lane with unconditional trust in their Zoggs swimweargoggles and equipment.

Product Evolution

Zoggs timeline of product evolutionZoggs timeline of product evolution

We have been first to market with a number of Goggle innovations. In 1994 we were first to launch the one-piece Phantom goggle. 2005 the Predator Wiroframe Bio-tech goggle. 2011 saw the release of the Air-cushion range. In 2012 we launched easy inflate valves. 2013/14 saw us commit to a lifetime guarantee on our Aqualast Swimwear.


In 2019 we have continued to evolve with introducing Ecolast & Ecolast+ sustainable swimwear which offer Chlorine Resistance / Chlorine Proof material. 


2021 was a year of innovation at Zoggs. It saw us introduce a dedicated Open Water Swimwear range that has an internal silver lining helping to retain body heat up to 40% longer. What's more it follows our eco-credentials as it's made from Ecofeel material. 

Woman putting on a swimming cap and goggleWoman putting on a swimming cap and goggle

Curved Lens Technology

Women wearing a swimming cap and goggleWomen wearing a swimming cap and goggle

Air-Cushioned Goggles

Man wearing swimming cap and goggle is swimming in the seaMan wearing swimming cap and goggle is swimming in the sea

Patented 4 Point Flex

Global Brand

Now a Global Brand in the Performance Swim Market and distribution in over 50+ countries. You can find Zoggs in the UK, Europe, SE Asia, China and USA. Whilst developing internationally we still stick to our key product pillars.


We spend a lot of time making sure that our products don't let anyone down


The most important value for most of our range - ultimate comfort is our goal


We believe in coming up with ideas and taking them across our ranges


All of our products are fit for purpose - they do what they say they are going to do

Swim With Your Eyes Open

Somebody once said, "Swimming without goggles, is like running with your eyes closed." We wished we had said it, as it is so true. When we came up with the name Zoggs back in 1992, it was because goggles were at the heart of everything we planned to do. Fast forward to today, and goggles remain at the core of our brand.


Swim With Your Eyes Open is a new campaign for Zoggs. Re-establishing everything we have achieved over the last 27 years in the Goggle industry, and why our Goggles are loved by every type of swimmer at all levels