Sometimes, persuading your child to wear swimming goggles can be tough. Yet it is not a battle that is worth losing.

When it comes to turning the simplest of things into a game, it's no secret that children are pros; and family time in the pool need not be any different! We've put together some games to feed their imagination and build their confidence in the pool.

The Milkshake

You will need: a Kickboard and Backfloat
Perfect for building confidence with kick technique! Using a Kickboard held out in front of them and a Backfloat

Half term ready? Get your swimming essentials for the kids!

Whether you're escaping to the coast or staying closer to home this half term. Here are a few of our favourite picks from our Kids collection (suitable for 0-6) including water confidence products, swimwear and the new Little Bondi goggles, too cute for you to resist!

We offer a range of water confidence products for young children whether they're

Babies are particularly at risk to the damaging effects of the sun. Up to 6 months, the recommendation is to keep them out of the sun completely. This is because their skin has little melanin which provides some natural protection. If you do need to go outside when it's hot, aim for before 10am or after 4pm, using a buggy with a sun protection cover. Babies should always wear light clothing that covers their legs and arms along with a hat to protect their face and neck. Sunscreen can be used on babies from 6 to 12 months and should be applied to all uncovered areas. It must be applied 30 minutes before going outside and reapplied every two hours

Whether you're heading abroad or sticking around in the UK in hope of another summer of sun (fingers crossed), the summer holidays are just around the corner. To make sure that you are prepped and ready for a busy summer we have put together a selection
of some of our top summer swim gear for your kids.

Nothing screams summer swimsuit like a dash of floral. That’s why our Junior Girls Palms Starback swimsuit is bursting with bright floral patterns. The unique star back design is
also certain to stand out from the crowd while the thin straps provide enhanced f

We all know if you start kids off in the right way, you've got a swimmer for life. And by starting off right, we don’t just mean teaching them to swim safely - they need to have fun in the water. It's one of the reasons we make pool games suitable for babies and children whatever swim stage they're at. Here are a few of our favourites.

How the weeks are flying by - less than a month to go until the Easter holidays begin. Whether you're taking a holiday abroad or enjoying a staycation, we've got you covered with swimwear, goggles, swimming aids and pool games for all the family. Swim stuff that everyone can rely on - leaving you free to enjoy yourselves.

Our mid-season swimwear sale has begun so we've pulled together some of our favourite products for Juniors (aged 6 to 15 years) and Kids (aged 0 to 6 years). Have a look at this post to see some of the products available in our adult swimwear sale.