Babies & Children

  1. Keeping kids safe in the sun
    Keeping kids safe in the sun

    Keeping kids safe in the sun

    Babies are particularly at risk to the damaging effects of the sun. Up to 6 months, the recommendation is to keep them out of the sun completely. This is because their skin has little melanin which provides some natural protection. If you do need to go outside when it's hot, aim for before 10am or after 4pm, using a buggy with a sun protection cover. Babies should always wear light clothing that covers their legs and arms along with a hat to protect their face and neck. Sunscreen can be used on babies from 6 to 12 months and should be applied to all uncovered areas. It must be applied 30 minutes before going outside and reapplied every two hours or straight after swimming.

    Looking for something that keeps your child protected in the sun, feels comfortable, and looks cool? Well look no further because our Sea Saw Short Sleeve Sun Top does just that. As well as offering exceptional UV protection our Elastomax™ fabric is super soft, quick drying and chlorine resistant. Your little one will never want to get out of the water!



    Read more >
  2. Top summer picks for kids
    Top summer picks for kids

    Top summer picks for kids

    Whether you're heading abroad or sticking around in the UK in hope of another summer of sun (fingers crossed), the summer holidays are just around the corner. To make sure that you are prepped and ready for a busy summer we have put together a selection

    Read more >
  3. Building water confidence with pool games
    Building water confidence with pool games

    Building water confidence with pool games

    We all know if you start kids off in the right way, you've got a swimmer for life. And by starting off right, we don’t just mean teaching them to swim safely - they need to have fun in the water. It's one of the reasons we make pool games suitable f

    Read more >
  4. Easter holiday essentials for all the family
    Easter holiday essentials for all the family

    Easter holiday essentials for all the family

    How the weeks are flying by - less than a month to go until the Easter holidays begin. Whether you're taking a holiday abroad or enjoying a staycation, we've got you covered with swimwear, goggles

    Read more >
  5. Mid-season sale: Children's swimwear
    Mid-season sale: Children's swimwear

    Mid-season sale: Children's swimwear

    Our mid-season swimwear sale has begun so we've pulled together some of our favourite products for Juniors (aged 6 to 15 years) and Kids (aged 0 to 6 years). Have a look at this post to see some of the products available in our adult swimwear sale.



    Add a splash of colour to their swims with our Junior Wunderlust Strikeback Swimsuit. The open Strikeback provides fantastic flexibility and the medium width straps offer a close fit for reduced drag and a little support. This swimsuit is made from our super soft, quick drying and chlorine resistant Hydrolife™ fabric, which boasts lasting over 200 pool hours.

    Featuring a fun parrot design the Junior Parrot Parade 15” Shorts put the Aussie into cozzie! Not only do they look great, they also feel great. The drawstring provides a comfortable fit and our Durafeel™ fabric provides the chlorine proofing and shape retention that lasts over 750 pool hours!

    The bold Junior Angry Ape Jammer is ideal for boys who love the water. The triangle front lining and drawstring waist provides comfort and coverage with the longer leg length great for reducing drag. These jammers are made from our 100% chlorine resistant Hydrolife™ fabric.

    Whether on holiday or at the pool, our Petit Safari Classicback for Kids (up to 6 years) is bound to give your child the confidence in the water. The fun safari design looks great, the Classicback design making it easy to get on and off. Our Elastomax fabric is also extremely comfortable so they can splash around as long as they like.

    The Sea Saw Hip Racer for Kids is bound to have them feeling great in the water. Fun and comfortable, the Sea Saw Hip Racer’s Elastomax™ fabric is super soft as well as chlorine resistant so they can swim as much as they like.


    Read more >
  6. Half term picks for Junior swimmers
    Half term picks for Junior swimmers

    Half term picks for Junior swimmers

    February half-term is just around the corner so we've pulled together our top swimwear and goggles picks for Juniors. We have a superb selection of swimwear suitable for children aged 6-15 years whether they're in the pool or at the beach. What's more we know how important it is

    Read more >
  7. Half term ready? Swimming essentials for Kids
    Half term ready? Swimming essentials for Kids

    Half term ready? Swimming essentials for Kids

    Whether you're escaping to warmer climes or staying in the UK, February half term is less than a month away. Here are a few of our picks from our Kids collection (suitable for 0-6) including water confidence products, swimwear and the new Little Bondi goggles.

    We offer a range of water confidence products for young children whether they're starting or learning to swim. Our Sea Saw Swimsure Jacket (available in sizes 2-3 and 4-5) offers complete freedom of movement. Encouraging children to develop a natural swimming position by using their arms and legs, puncture proof floats are built into the jacket for comfort and stability. A Sea Unicorn Swimsure Nappy (0-24 months) is available separately. With a whole lot of confidence built in, the Sea Saw Swimsure Jacket also comes in sizes 2-3 and 4-5 with a Sea Saw Swimsure nappy (0-24 months).



    We're loving this Sea Unicorn Yaroomba Floral swimming costume. It has a pretty floral back which not only looks great, it makes it easier to take the swimming costume on and off. The Sea Unicorn Yaroomba is made from our super soft, quick drying and chlorine resistant Elastomax™ fabric. The X Ruffleback and Scoopback swimsuits are also available in the Sea Unicorn print.

    Sea Unicorn Yaroomba

    Children will love being in the water in these striking Sea Saw Water Shorts. Made in our chlorine proof Durafeel™ fabric, they are long-lasting and comfortable so kids can swim, paddle and splash around all day! Other swimwear in the Sea Saw print includes the Mini Jammer, Hip Racer and Short Sleeve Sun Top (with the Automania Hip Racer shown on the right below).

    Sea Saw watershorts left

    Whether you're at the beach or in the pool, this Petit Safari Classicback will certainly help build water confidence with its fun safari design. The classic back making it easy to get in and out of.

    Petit Safari Classic back

    Or what about the Wonder Woman Actionback which is perfect for young heroines who love the water. This vibrant suit with the Wonder Woman motif has thick straps for comfort and an open back for flexibility.

    Read more >
  8. Taking on Swimathon: Kit suggestions
    Taking on Swimathon: Kit suggestions

    Taking on Swimathon: Kit suggestions

    Swimathon, the world's largest fundraising swim, really is suitable for all. With individual distances ranging from 400 metres up to the new triple 5k and team distances of 1.5k or 5k, there's something for everyone. What's more by entering Swimathon,

    Read more >
  9. Winter sale offers for all the family
    Winter sale offers for all the family

    Winter sale offers for all the family

    The Zoggs winter sale is now on with huge discounts off seasonal swimwear for women, men and kids. Here are just a few of our top offers, see the full range here.


    Pina Colada Starback - reduced to £10. Add a splash of the Tropics to your swims with our Pina Colada Starback Swimsuit, featuring bold pineapple and leaf prints. With a front lining for modesty and added support and open Starback design, you can enjoy optimum performance from this vibrant little number.

    1054181_Pina Colada Starback_38966 copy_24

    Soft Nature Bikini Top - reduced to £9. This Halter Top is perfect for those of you that love the sun, sea and sand. It features fixed foam cups so you can look great knowing there won't be any slips while you swim. Available in our super soft, quick drying and chlorine resistant Hydrolife™ fabric it lasts over 200 pool hours. Pair it with the Soft Nature Hipster brief.

    Soft nature halter

    Mens mid Cairns Jammer - reduced to £15. The Cairns Mid Jammer is designed for speed to help you get your glide on. The leg length is shorter than our standard jammer so you can enjoy freedom of movement in the water. Made with Aqualast™ fabric, these jammers are chlorine proof, snag proof and thousands of laps proof!


    Mystic Mandala Crossback - reduced to £21. Designed for feeling great and swimming comfortably, this crossback swimsuit has a built in shelf bra with fixed foam cups for a little extra lift and support.

    Mystic mandala

    Men's Penrith shorts - reduced to £4.50. Our Penrith 17" Shorts offer an elasticated drawstring waist for a customised fit. Ideal for regular swimming and holidays alike. What's more they have two external side pockets and a back pocket for those swimming essentials.

    mens penrith pink

    Bridge Actionback - reduced £9.50. This swimsuit is right on trend with vibrant pink and contrasting grey tones. With a supportive two tone back panel, it has a shelf bra for light support and a high neckline for reduced drag. The thick straps provided added comfort and the high neckline reduces drag.

    Bridge Actionback_Fusion Air smoke 319755 (RGB)_24

    Breeze Muscle two piece - reduced to £10. You can take colour to an 11 out of 10 with this bright Aztec design. Working just as well by the lounger as it does by the pool or at the gym, this bikini has a shelf bra in the sporty top.

    Breeze Muscle 2 peice 3

    Soft Nature Hi Front - reduced to £10. This Hi Front swimsuit is an absolute must-have for the pool or the beach. With its high neckline, the shelf bra is built in for light support. There's an open back for freedom of movement with a back clip making taking it on and off a breeze.

    Soft Nature

    Aqua Reef Modesty Suit - reduced to £25. This modesty suit is a three-piece in our Casuarina panel design. The top has a shelf bra and it's designed to cover the torso - ties attach the top and the trousers and buttons to affix the headpiece.

    Aquareef modesty

    Sacred Craft Bruny Ruch Front - reduced to £24. This is the ideal little black swimsuit (also available in pink) with adjustable straps for a customised fit and bust support. With a front lining and fixed foam cups, it has a low leg and a high classic back for coverage.

    1148140_Bruny Ruch Front_38382 copy_24

    Latino Love Side Panel - reduced to £27. The panel design on this swimsuit is super flattering and features an empire line to enhance the waist. With fixed foam cups, it has great bust support and adjustable straps.


    Sacred Craft X Front Scoopback - reduced to £21. With diagonal panelling, this swimsuit offers monochrome chic and in a flattering shape. It has fixed foam cups and a tummy control panel for excellent support along with a high scoopback for comfort.


    Aquareef Trinity swimsuit - reduced to £11. With its crossover twistback, this swimsuit provides a flattering addition to that swim wardrobe. It has exceptional bust support and fixed foam cups along with a discreet tummy control panel.

    Trinity Twistback

    Predator Flex Polarized Ultra - reduced to £22. Ideal for the pool or the open water (perhaps when it gets warmer) are these Predator Flex Polarized Ultra goggles. With the latest Ultra Fit gasket, these goggles have been designed to reduce pressure around the eyes as well as being comfortable. The lenses filter out blue light to eliminate glare in bright conditions. These goggles also have UV protection, Fogbuster™ anti-fog and CLT™ Curved Lens Technology.

    Predator flex polarised ultra

    Venus swimming goggles - reduced to £8. The Venus goggles are designed for swimmers with smaller faces. The hypo-allergenic Soft-Seal™ frame moulds to the face for a superb fit and there's an easy adjust strap mechanism to hold them in place. The lenses provide 180 degree peripheral vision and there's Fogbuster™ anti-fog and maximum UV protection. Ideal for every day training.



    Junior Saber Jett Jammer - reduced to £12.50. These Saber Jett Jammers with their all over graffiti inspired print are part of our Toggs range. Designed to stand out, they have a v front lining, drawstring waist and they're made from ocean waste!

    Saber Jett Jammer

    Paradise Flyback - reduced to £10. With an open flyback for flexibility, this swimsuit is ideal for children aged 6-15 - the thick straps provide added freedom of movement.


    Tiger Jett Jammer - reduced to £12.50. With a bold tiger print down one leg, these jammers certainly take colour to a ten out of 11! Made from our new Ecolast fabric, they have a v front lining for modesty and a drawstring waist for comfort.

    Tiger Jett jammer

    Kitch Chaos Sprintback - reduced to £9. Add a splash of colour to their swims with this sprintback, perfect for freedom of movement. The aqua-dynamic fit will ensure they fly through the water. What's more the Kitch Chaos is made from our Hydrolife™ fabric which lasts over 200 pool hours. kitch chaos sprintback

    Boys Coorong shorts - reduced to £5. Designed for fun in the water, these trunks come with a mesh lining and drawstring waist so they can stay comfortable for hours and hours.

    Coorong shorts

    Junior Sharkonator Hip Racer - reduced to £9. These trunks are made from our Aqualast™ fabric which is chlorine and snag proof. Perfect for Juniors who love freedom of movement in the water and having fun.

    sharkonater hip

    Phantom Junior Goggles - reduced to £8. These goggles mould to the contours of the face and have a Soft-Seal™ hypo-allergenic frame to give a 'second skin'. With lightly tinted lenses, they're ideal for low level light or overcast conditions - ideal for swimming lessons. The Phantom Junior goggles also have Fogbuster™ anti-fog, a durable split-yoke strap and a quick adjust system.

    phantom junior 1


    Holiday Classicback - reduced to £7. Designed for children aged 1-6, this swimsuit has slim straps to make changing easier, a bow detail and high back and a ruffle neckline for additional coverage.

    Holiday Classicback

    Boxer Dog Pogo Mini Jammers - reduced to £3.50. With a fun and colourful design, these Pogo Mini Jammers are made from Elastomax providing little swimmers with comfort and stretch.

    Boxer dog main

    Octopus Fever Spliced Mini Jammer - reduced to £4. Designed for children aged 1-6, these jammers have octopus print panels and a longer leg for a little extra coverage.


    Holiday scoopback - reduced to £7.50. With a pretty flower and stripe print, this scoopback has thick straps for added comfort to make changing easier.

    holiday scoopback

    Ikat Frill Classicback - reduced to £9. With a frill detail on the straps, a high neckline and narrow straps for easy changing, this Ikat Frill Classicback will keep young children comfortable at the pool.

    Ikat Yaroomba

    Deep Sea Floatsuit - reduced to £14. The ideal learn to swim aid with removable floats which can be altered depending on ability. A great way to build water confidence and encourage a natural swimming position. Deep sea Learn to Swim Floatsuit_24

    Little Swirl swimming goggles - reduced to £5. Ideal for young children learning to swim, these goggles have an adjustable nose bridge for a customised fit. They also have clear lenses, Fogbuster™ anti-fog and maximum UV protection.

    Little swirl goggles

    Zoggy Trainer Seat - reduced to £10. The Zoggs Trainer Seats are a great way to get babies used to the water. With Easy Inflate™ valves, it's easy to inflate and deflate. Buoyancy is evenly distributed so the seat is stable and there's a pillow back for ultimate comfort!


    Zoggy Dive Sticks - reduced to £10 for 4 sticks. One of our most popular games, Zoggy Dive Sticks are a great way to build water confidence. Children can play the dive and retrieve game which involves finding dive sticks from the bottom of the pool.

    dive st

    Read more >
  10. Our biggest Black Friday deals
    Our biggest Black Friday deals

    Our biggest Black Friday deals

    The Zoggs Black Friday sale is now on with up to 75% off seasonal swimwear. We have some incredible discounts on offer for women, men and children. Here are just a few of our biggest Black Friday deals. Find more here.

    Our Soft Nature Hi Front Swimsuit is ideal for swimmers and beach goers alike. With a high neckline, shelf bra for light support and medium leg, it provides good coverage as well as being stylish. The open back offers enhanced freedom of movement with the back clip making it easy to take on and off. Made from our soft, quick drying and chlorine resistant Hydrolife™ fabric, it lasts over 200 pool hours. Currently reduced from £38 to £10 (available in sizes 8 to 18).

    Soft Nature

    Packed with features, our Coolum Frill Classicback Swimsuit has adjustable straps helping provide the perfect fit and a front lining with fixed foam cups for support. Also available in our chlorine resistant Hydrolife™ fabric. Currently reduced from £48 to £19 (available in sizes 8-18).

    Read more >