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Life in the Fun Lane

  • Holiday essentials for babies and toddlers

    Our Learn to Swim range is designed to help provide children with a kick start in the pool whether they're starting or learning to swim. Our swimwear is cleverly designed wi…Read More

  • The best swimming pool games for kids

    With the summer holidays just a month away, we're dreaming about family time spent by the pool playing games. Here are just a few of our favourites whether you're heading to …Read More

  • Stay safe in the water #DPW

    The annual Royal Lifesaving Society UK Drowning Prevention Week campaign, in partnership with the RNLI and Swim England, takes place between the 15th and 25th June 2018. Wit…Read More

  • Buoyancy aids for children up to 5

    While buoyancy aids are a great way to build water confidence when children are starting or learning to swim, they're ideal for keeping them safe too. Children should of c…Read More

  • Ten brilliant UK waterparks for all the family

    Waterparks are great fun for all the family and the ideal place to burn off some of that excess energy whatever the weather. Here are ten brilliant UK waterparks, split by reg…Read More

  • Our favourite holiday styles for women

    None of us have the same body shape so naturally the style of swimsuits we require for our holidays varies enormously. We've taken a take a look at some of our swimwear featur…Read More

  • Father's Day gifts for dads who love the water

    With less than a week to go until it's Father's Day, we take a look at gifts for dads who love the water whether it be the pool, the open water or the beach. We have a cool c…Read More

  • Support World Oceans Day #SaveYourBreath

    World Oceans Day is a global celebration of our oceans which takes place on Friday 8th June. This year's theme, much like World Environment Day, is preventing plastic po…Read More

  • PRODUCT RECALL - Zoggs Fogbuster and Lens Cleaner

      Dear Customer We have become aware that a small number of Zoggs Fogbuster and Lens Cleaners sold between February 2018 and May 2018 have a manufacturing defect. This d…Read More

  • Make a pledge on World Environment Day 2018

    Today is World Environment Day, the UN's most important day for encouraging worldwide awareness and action for the protection of our environment. Celebrated in over 100 coun…Read More

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