Swimming pool toys are a great way of keeping kids entertained in the pool, but they aren't just for fun; here at Zoggs we have developed a fantastic range of pool toys to help develop children's swimming abilities from first splash to confident swimmer. We've put together our top games for each swimming ability this summer.

Finding Dory Little Squirts

Our Finding Dory Little Squirts are designed for little ones who are new to the water. The characters can be filled up with water which is then squirted out again. This toy is perfect for use in the bath and the pool,

The half term is rapidly approaching and if you’re thinking about the activities you and your child can enjoy together, make sure you include swimming! With pools across the country offering a variety of indoor water activities, there’s plenty of fun to be had in any weather and you can boost your child’s swimming confidence with these 5 simple tips:

1. Take it Slow

If you’re planning to get fit in the water this year, you’re in luck! We've pulled together a four week swim workout plan to help you set and achieve your goals, whilst having fun and learning valuable new skills during your new year swim journey!

Why start swimming in 2016

Swimming is a sport that you can do all year round and feel great doing! With the added bonus of being a low impact, whole bod

On holiday, backstroke gives you the opportunity to enjoy blue skies or even stars overhead, and in a pool, the chance to vary your workout. But the stroke is not without its difficulties, not least because the majority of us are asymmetric, making even swimming in a straight line somewhat challenging!

The following technique tips for perfecting your backstroke will help you learn how to master the stroke and enjoy your swims, anywhere:

Whether the little lady in your life is about to embark on her first swimming lessons, join a local swim club or just splashing around in the pool, we’ve got a great selection of swimming costumes for girls to choose from that are all designed to help girls feel comfortable, confident and equipped for any kind of water adventure.

Here are just five of the gorgeous swimming costumes for girls in our range:

Girls Sea Garden Tuille Sundress

For little ones aged 1 to 6, this pretty swimming costume is already a huge hit and is perfect f

Most of us understand the concept of swimming lessons, they’re for kids to make sure they are safe around water… right?

We think there's much more to it than simply learning to be safe. Of course learning to swim competently will make your children more capable of getting to safety if they find themselves out of their depth in water. However, there is a whole new wor

This week is Drowning Prevention Week 2015; at swimming pools across the country, lessons this week are focusing on survival skills. So, I rocked up at my swimming lesson yesterday in some fairly thick joggers (I was feeling pretty brave) and a t-shirt over my swimming costume.

We leapt straight into learning how to enter the water without getting your head wet or sinking too deep – ideal if you have to enter water for any reason but can’t see what’s lurking below the surface – think shopping trolleys, sharp m

For many parents, buying baby swimwear can be a step into the unknown. To help, we've put together some top tips, covering everything you need to know when buying children’s swimwear this summer!

Size Up

Comfort is really important for babies; they can easily become agitated if they have limited experience of being in the water. You should be able to comfortably slip a finger under the straps of a swim suit – secure, but still allowing room for free movement. At Zoggs, you can find a huge range of sizes and styles of costumes and suits, so you will be able to find a fit that’s right for your child. Make sure you check out the f

Even if you have been to the beach or pool many times with your little ones, it is still really important to be aware of basic swim safety precautions that will help you to minimise the risks.

As parents, we are responsible for showing our children how to be safe around water. Doing this requires a fine balance between teaching them to respect the potential dangers, without making them nervous of the water.

In this blog post, we will explain some essential swim safety

Around the world, hundreds of children drown every year in and around water. Addressing water safety with your child is vital whether your child can swim or not. It’s vital that parents and guardians are aware of Children’s Safety in and around the Pool this Summer. The Zoggs team share their top tips for staying safe this summer...

Water safety ultimately is the responsibility of the par