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Our mission is to have 100% sustainable packaging and 95% of our swimwear made from recycled materials


Sustainability Mission


Stages of Swim Development
Products that introduce & develop your child's confidence in the water in a safe and enjoyable way.
SHOP BY CATEGORY
Pool Fun
Learn to Swim Toys
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Swimwear Designed For All Body Shapes
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Equipment To Improve Your Swim


Sustainability Mission
Our mission is to have 100% sustainable packaging and 95% of our swimwear made from recycled materials


Stages of Swim Development
Products that introduce & develop your child's confidence in the water in a safe and enjoyable way.


New Vision Goggle
Our top selling corrective lens goggle has had an overhaul. The Vision Goggle for those that wear glasses.
Life in the fun lane
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World Rivers Day 2023Posted: 21/09/2023Read more >
World Rivers Day 2023: How you can do your bit
Ditching the pool in favour of a local river, lake, or the sea has become a favourite pastime for many, as wild swimming has seen a boom in popularity. Whether as part of an organised event or a casual dip, wild swimming is for everyone. Abandoning the wetsuit and bracing the chill is also popular amongst wild swimmers as it comes with a whole host of potential benefits. Beyond the exhilaration of that first dunk under
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Ocean Swimming - Adam 'Ocean' WalkerPosted: 09/08/2023Categories: Uncategorised , Open Water Swimming , Triathlon Swimming , Swimming Tips , Swim ImproversRead more >
What to expect when you first start ocean swimming...
When transitioning from lake to ocean there are a number of things to consider which can differ from a local lake. Here are my 6 TIPS!!!
Building Confidence
Swimming in the ocean is very different to swimming in a lake, so initially you want to practice close to the shore where you can easily stand up. Also limit the amount of time you plan to swim and build up from there.
Water Temperature
In the summer
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Swimming & MenopausePosted: 19/07/2023Read more >
How menopause could be affecting your swimming training
By Jesse Lambert-Harden
After being a taboo subject for so long, the menopause conversation has finally gained traction, and rightly so. 50 percent of the population are women, and you probably swim alongside menopausal women every day.
Perimenopause is
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World Ocean Day - Adam 'Ocean' WalkerPosted: 09/06/2023Categories: Uncategorised , Open Water Swimming , Triathlon Swimming , Swimming Tips , Swim ImproversRead more >
Our Ocean’s health is essential for life on our planet.
Our Oceans cover 70% of earth’s surface with 97% of water on the planet and 50% of the oxygen we breathe… Which is why it is so important we do our bit to protect them!
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