We recently launched the Next Generation Predator Flex goggle collection. With 4 Flexpoint Technology™, new Ultra-Fit technology, a quick adjust system and V-Groove, the range includes the high performance Predator Flex Titanium Reactor goggles.

These goggles have photo-chromatic lenses which react to changing light becoming tinted when it’s bright and clear in low level light for optimum clarity. The mirror titanium coating provides additional protection from reflected light and glare red

If you're looking to improve your swimming technique, we have a series of new films on our YouTube channel. These feature James Goddard who is also in these training aid films. James is an award winning British competitive and backstroke swimmer who represented Great Britain in the Olympics, FINA world championships and European championships. He swam for England in the Commonwealth Games, and also runs regular swim training camps throughout Europe. Here he shows you how to use a Zoggs kickboard, Finz, pull buoy and hand paddles.

Zoggs

While some take to swimming like a duck to water, many can be apprehensive especially if starting to swim regularly. It's usual to have a few pool hang ups along the way but there are many solutions to overcome these. Here are our top tips to ensuring you feel great so you can really make the most of your swims.

Feeling self conscious - It's usual to feel uncomfortable in your swimwear or compare yourself to others. Having a swimsuit that matches your body shape is an ideal way to feel great about yourself. The essential Sandon

Here at Zoggs we want you to feel fantastic in your swimwear whether you're in the pool or at the beach. Our women's collection is made from comfortable, soft and durable fabrics with styles designed to enhance and flatter your shape so you always feel great.

We have a wealth of feature combinations to suit individual preferences and styles whether you need foam cups for maximum shape and comfort, a shelf bra for a flattering look or a bit of a boost for maximum cleavage. Adjustable straps can also help achieve a customised fit.

Our women’s swimwear also varies in leg height from low or medium to high cut and shorts style on s

Taking your little one to the pool can be a fantastic bonding experience, while also helping them to develop essential swimming skills. Ensuring you have the right equipment with you is key to making the most out of your baby's time in the water, and a little guidance goes a long way to ensuring you have everything you need for some splashing fun with your little one. This is why we've put together some handy tips on using swim nappies for your little one's trip to the pool.

Most baby swim schools will insist on a double nappy system, which involves your little one wearing a reusable nappy over a disposable swim nappy. We recommend using

What makes Joc #SwimHappy? The friendships, the conversations, escaping the kids and most of all the challenges! This week Joc shares how she challenged herself to conquer the ultimate stroke…Butterfly!

I learnt to swim as an adult. Five years ago I tackled my fear of the water once and for all and started swimming lessons. Not easy, not even fun at times, but very very rewarding. I've found an exercise that is both relaxing, yet taxing; hard work yet n

Now I am quite a few months into my swimming lessons I felt it was a good time to sit down and reflect on my journey so far. There were a lot of ups and downs – but ultimately I feel that I am really getting there!

Baby steps…

My first hurdle was getting over my own mental block of actually getting into the water, overcoming my past experiences and fear of drowning. As an adult through talking with my instructor I came to the realisation that although my fear was reasonable, to and extent it was irrational! I swim in a pool where I can touch the bottom with my feet the whole way along, supported by a competitive swimming ins

After a couple of months of taking the plunge, Lillian fills us in on how the lessons are progressing...

Now I have got over my initial fears from my first few lessons, I was not dreading Thursday evenings anymore!

A few lessons in we are continuing to build confidence with the basics: blowing bubbles trying to keep the full face in the water; kicking up to the middle of the pool holding a noodle in our hands while putting our faces in the water. We were told to breathe out under water until we could hear and feel the bubbles around

Lillian has tackled her first swimming lesson! Find out how it went and her top tips on what to pack for every swimmer's first lesson...

What do I need to pack?

If I was going to go for it I decided I needed to be prepared (all the gear and no idea scenario!) So chatting to various swimmers I came up with a packing list….

• Swimwear

At Zoggs, we've been developing goggles for 25 years, and we understand how wearing goggles for the first time can sometimes be a strange experience for little ones.

We've introduced our new Little Twist Goggles to our range, offering our new Easy Adjust strap mechanism so little ones can achieve that perfect fit fuss-free. The Easy Adjust Strap is thick and durable, with a press release adjustment at the back to deter children from changing the fit. The wider design reduces pressure and means hair is less likely to become