With summer in full swim and our boxing day sale there's no time like the present to stock up on the essentials! 

Check out our top picks for the boxing day sale!

Swimming pool toys are not just for fun; they are also a great way to help your child become a more confident swimmer. We take a look at some of the best toys you can buy this summer for endless hours of fun in the water!

A child's first swimming lesson can be an exciting experience for youngsters and parent’s alike. There are a number steps that can be taken beforehand to ensure your child feels confident and at ease before the lessons begin!

Learning to swim and water safety is an essential life skill for everyone.  

Our ambassador Sarah is a learn to swim teacher and has 15 years of experience. We asked Sarah why learning to swim is so important and what her top reccomendations are for each stage to make it fun for everyone! 

We all know if you start kids off in the right way, you've got a swimmer for life. And by starting off right, we don’t just mean teaching them to swim safely - they need to have fun in the water. It's one of the reasons we make pool games suitable for babies and children whatever swim stage they're at. Here are a few of our favourites.

We're strong believers that children should be introduced to the water as young as possible as it helps with confidence, enjoyment and well-being. It's for this reason our Learn to Swim range of products is designed to suit your child's stage of swim development whether they're starting to swim, learning or confident swimmers looking to improve their technique.

The Zoggs range of swimming aids for toddlers has been specially developed to include bright colours and popular characters that help little ones feel excited about swimming, as well as plenty of safety features that help them feel safe and secure once they’re in the water.

Here are just 5 of our favourite swimming aids for toddlers from our range:

Swimfree Floatsuit

Recently awarded consumer choice in the Swim S

When your little one is desperate to get in the pool and start having fun – it can be pretty difficult to try and wriggle them into a swim cap! The following tips will help to make the whole experience as fuss-free as possible.

Fuss-free tips for putting on a child’s swim cap

Our range of junior swi

Even if you have been to the beach or pool many times with your little ones, it is still really important to be aware of basic swim safety precautions that will help you to minimise the risks.

As parents, we are responsible for showing our children how to be safe around water. Doing this requires a fine balance between teaching them to respect the potential dangers, without making them nervous of the water.

In this blog post, we will explain some essential swim safety