The Royal National Lifeboat Institution are largest of lifeboat services in the UK, Republic of Ireland, Channel Islands and Isle of Man.

This year Zoggs have teamed up with the RNLI, to raise funds for their vital lifesaving services via the sale of our new co-branded range of goggles and equipment and share their essential water safety messaging to keep our swimmers safe on their next swim adventure.

If you found yourself struggling in the water unexpectedly, your instinct would tell you to swim hard. But cold-water shock could make you gasp uncontrollably. Then you could breathe in water and drown. Instead, you should Float to Live.

The best way to float is to tilt your head back with your ears submerged. Try to relax and breathe normally. You can gently move your hands to help you stay afloat if you need to. Spread your arms and legs out to improve stability – and it's OK if your legs sink, we all float differently. Once your breathing is under control, call for help or swim to safety.

Make sure your loved ones know what to do if they get into difficulty too. Help them learn how to float.

Read more about what the RNLI do here - https://rnli.org/