In the world of Zoggs People, we share the stories of those who experience water as a space of freedom, discovery, and connection with nature.

There’s a kind of team you don’t recognise only by results.

You recognise it in the way people talk before a race, the way they experience a trip, the way they stay together in a sport that—on paper—remains individual.

TEAM Organicoach was born like this: with a clear philosophy and a counter-current choice.

Train hard, but “clean”. Chase the podium without losing your smile. Train to win while respecting nature, competitors, and the spirit of the sport.

And do it in the most authentic context possible: cross triathlon.

So what is Organicoach? First and foremost, it’s coaching. Alexandra Borrelly and her project were born in the world of endurance sports, with a natural preference for cross triathlon: wilder, more technical, more real.

At a certain point, a paradox becomes clear: there are strong athletes, already performing on the XTERRA circuit, who struggle to find sponsors and steady support.

That’s where the intuition came from: build a team that helps them grow, while staying true to a precise philosophy.

No shortcuts, no doping, no “chemistry” to improve—just work, respect, and a positive environment to become better athletes without becoming worse people.

The link with XTERRA isn’t a detail—it’s a grammar. Alexandra’s husband was XTERRA Elite World Champion in 2005 in Maui, and she spent years racing age group from 2009 to 2019.

More broadly, it’s the “event” experience that truly shaped TEAM Organicoach’s perspective: travel, race villages, briefings, changing conditions, starts that test your head before your legs.

It’s the same spirit you breathe at the outdoor events Zoggs supports, where open water and triathlon become a place to meet, to test things in the real world, and to build a true community: days when you try kit, look for the right fit, learn to read the light on the water, and line up with more awareness.

That racing culture becomes an advantage for young athletes over time, because it prepares them for the real—not just the theoretical.

The team describes itself in three words: Orange, Friendly, Fun.

It sounds simple, but in an individual sport, building a real group is a daily choice.

There’s no “tryout” to get in. Alexandra follows races throughout the year, watches progress and personalities, and when a spot opens up, she looks for someone who truly loves the sport and knows how to be part of a group.

“It’s not easy to be part of a team in an individual sport; there are compromises to make,” Alexandra tells us. After all, within TEAM Organicoach there are different ages, different lives, different characters.

And that’s exactly where balance is born: some bring confidence, some bring lightness, some bring discipline.

The team is European in scale, and that’s part of its identity.

Athletes from France, Italy, Belgium, and Luxembourg, with two key figures in management: Alexandra Borrelly and Stefano Davite.

How do you keep the bond when countries change, languages change, calendars change?

With a simple gesture: a meet-up at the start of the year to realign, then shared “race life”, staying together, with coordinated logistics—and the one thing that makes the difference when the level is high: feeling less alone, while still being responsible for your own performance.

The relationship with Zoggs is described as a close collaboration: on one side, the team gets equipment for the athletes; on the other, it gives technical feedback—feel, wear, details that matter when a product has to live through training and racing.

Zoggs is an important support, especially in the athletes’ swim journey.

And day to day, equipment choice remains personal: some prefer one wetsuit over another depending on measurements and strengths; with goggles, the variable is even clearer—because the environment changes everything.

Indoor pool, outdoor, lake, sea.

Light, weather, conditions.

The difference isn’t only “seeing”: it’s staying calm, not losing focus, starting well.

In cross triathlon, the perception is clear: the race is often decided on the mountain bike—but that’s exactly why the swim matters.

A solid swim leg lets you exit the water without burning energy you’ll need on dirt and trail.

And here a concept becomes very concrete in Organicoach: equipment isn’t there to “do magic”—it’s there to manage resources.

A wetsuit with good buoyancy can help maintain body position and flow, so you reach T1 with more clarity and less physical debt.

The dream isn’t to change skin: it’s to keep moving in the same direction.

The goal is to stay faithful to a philosophy as the circuit evolves, grow with results, without losing the atmosphere.

Live outdoor sport as it should be: competitively, but with freedom.