New Learn to Swim Range
Indoor & Outdoor Swim Accessories


Sustainability Mission
Our mission is to have 100% sustainable packaging and 95% of our swimwear made from recycled materials


Stages of Swim Development
Products that introduce & develop your child's confidence in the water in a safe and enjoyable way.


Predator Range
Our best selling goggle just got even better. Get ready for our best fit yet. Try our face measuring app now
Life in the fun lane
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Which swimming goggle lens is best for you?Posted: 25/07/2022Read more >
Goggles are essential in getting the most out of your swims!
We understand that when buying goggles for yourself or the family, it can be difficult to know exactly which goggles will best suit your swimming needs.
Choosing a goggle with the right lens for your swim is essential for a good swim as each lens is best suited to different conditions.
We have a lens cheat sheet at the bottom of this blog for you to use!
Why are there different
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Be Beach Safe This SummerPosted: 18/07/2022Read more >
How to Plan Your Own Swimming Expedition
by The Royal National Lifeboat Institution (RNLI)
The coast is an exciting place to be, especially in the summer – but it’s easier than you think to get into trouble in the water. Stay safe this summer with the RNLI’s essential safety advice.
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Daphne BeltPosted: 14/07/2022Read more >
Daphne Belt - Swimming at 83
We caught up with the incredible Daphne Belt, who if you haven’t seen or heard of before is an incredible 83-year-old triathlete who, to this day continues to compete in over one hundred triathlons. In this blog we learn about Daphne’s story and what she is doing now.
As a child, my cousin and I went in the sea at Worthing during the school summer holidays without a r
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Lisa SharplesPosted: 14/07/2022Read more >
My journey to Coniston – Lisa Sharples
I don’t think of myself as a swimmer. On the start line for the Coniston swim, one of the crew referred to us as athletes. Imagine!
I’ve been terrified of water for most of my life. I still struggle to put my face in - the adrenaline rush takes me back to being tumbled in the waves as a toddler - I find the resulting panic difficult to control.