The Positively Confident Survey
With so much conversation around fitness in the New Year, we wanted to gain insight into what impacts women’s exercise habits and affects body confidence and thought the best way to do that was to ask women themselves.
About The Survey
What we found has shown us how women feel about their own confidence and how it affects their everyday activities.
Through our #EvenBetterYou campaign, we want to encourage a positive mentality when it comes to body image. Rather than the typical New Year’s resolutions, we want women to feel confident just as they are, and swimming is a great way to promote a positive attitude.
The least confident group of women are aged 31-36. A third of whom say they feel uncomfortable while walking between the changing room and pool and will cover-up.
Worryingly, we found that overall, 62% (2 in 3) of the women surveyed feel wary or uncomfortable walking to the pool.
Despite this, 41% of women say their primary motive for exercise is to get fitter. In particular, women over 36 are most motivated by fitness, with 45% saying this is the primary reason they exercise.
Just 9% of women think the media portrays a realistic representation of body image – it’s known to alter images or be selective in the women who are pictured. But young women still look to social media and bloggers as inspiration for body image aspirations.
Only 1 in 10 women overall look to athletes and sports personalities for their body image goals. And women over 30 are least likely to look up to models as inspiration, showing a shift in influences with age.
Women are looking closer to home for their body image aspirations than we might think. It’s clear from the results that it’s the women we see every day who are providing the most inspiration for body image goals - although they perhaps don’t see themselves as role models for others.
Friends and family took top place over actresses, athletes and online influencers. In making other women aware of the support and inspiration they are providing to their own friends and family, we hope it encourages body confidence for all ages.
Words of Encouragement
Look out for stickers in a leisure centre near you. We’ve hidden messages in lockers and changing rooms to give you a little boost before the walk to the pool.
Join the conversation online and post your pictures of our #EvenBetterYou stickers with your own message of encouragement for others.
And when you’re ready to take on the pool, check out our swimming costumes.