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Zoggs and the swimming Teachers' Association (STA) Enter new partnership


STA has agreed an exclusive 3 year new sponsorship deal with Zoggs.

The Iconic Aussie Swim brand and logo will start to feature across all of STA’s learn-to-swim materials, including the International Learn to Swim Programme (ILSP) programme awards.

Leisure Services That Raise Standards

STA are driven to working in partnership with leisure operators to ensure the quality of their swimming lessons meet the highest standards, so all learners are equipped with a life skill which really does last a life time.

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Swim brand Zoggs who are the number one swim brand within the UK Leisure sector and the leading brand in the UK Learn to Swim category, will collaborate with the STA’s wide-ranging initiatives and programmes around Learn to Swim and helping swimmers enjoy the water safely. The partnership between the STA and Zoggs will also include a focus on Open Water swimming safety and coaching following massive growth in the last 12 months. Open Water is a key growth category for Zoggs.

Zoggs imagery and new logo will feature across all STA’s learn-to-swim materials including the International Learn to Swim Programme (ILSP) awards programme, which are presented to more than 1 million swimmers every year.

The partnership will include the engagement with STA swim teachers and coaches around Zoggs’ market leading learning to swim products and both organisations will share digital water safety and learn to swim content.


Since 1932, STA has worked to create and deliver the highest standards of swimming teaching in line with it's charitable objective;

The Swimming Teachers’ Association is an international award-winning charity working towards the objective of preserving human life by the teaching of swimming, lifesaving and survival techniques.

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