Swim brand Zoggs who are the number one swim brand within the UK Leisure sector and the leading brand in the UK Learn to Swim category, will collaborate with the STA’s wide-ranging initiatives and programmes around Learn to Swim and helping swimmers enjoy the water safely. The partnership between the STA and Zoggs will also include a focus on Open Water swimming safety and coaching following massive growth in the last 12 months. Open Water is a key growth category for Zoggs.
Zoggs imagery and new logo will feature across all STA’s learn-to-swim materials including the International Learn to Swim Programme (ILSP) awards programme, which are presented to more than 1 million swimmers every year.
The partnership will include the engagement with STA swim teachers and coaches around Zoggs’ market leading learning to swim products and both organisations will share digital water safety and learn to swim content.