Product Spotlight: NEW AW13 Swimwear


Born in Australia and with our roots firmly embedded there, our design team at Zoggs know pretty much everything there is to know about swimwear.  For us, it’s not enough for a swimsuit to just look the part, it also needs to fit perfectly, be long lasting, extremely comfortable and flattering, no matter what shape or size you are.  Here‘s a snapshot of our new Autumn Winter 2013 Swimwear collection.

Aqua Strike: a sporty themed standout range featuring angular graphics and high tech designs with details such as matt & shine fabrics and rubberised printing. A feminine, sleek and futuristic look with splashes of the brightest greens & blues mixed with grey & black. Designs include the Kembla X-back, Cabarita high neck & the Waikiki flyback in a vibrant allover print.

Pool Chic: a fashion forward range featuring feminine twists & ruching details a plenty on a black base mixed with cherry pink. Styles in this collection include Alexandra with its twisted bust detail, adjustable straps & scoopback – every girl’s perfect little black swimsuit. Clancy, a halterneck swimdress with twisted bust detail and adjustable skirt as well as the San Remo swimsuit which features a cherry pink v-neck & tie halterneck.

Retro Stripes: oh so glamorous & a black & white colour palette, designs include our ever popular Mandalay booty suit with adjustable leg height; great for those wanting to reveal a little less flesh. Further swimsuits in the range include the Queens Cliff tankini & bikini in a stripe print as well as the Ocean Bay halterneck with stripe print bust detail. The attention to detail across the range includes ruching, flattering sweetheart necklines, adjustable straps and other key control features, making the products extremely comfortable and flattering to wear as they are stylish.

Vintage Floral is a sporty yet feminine range featuring bold colour blocking & floral prints with peacock blue leading in the colour stakes - a great alternative to navy. Key styles include the Torquay Scoopback with flattering empire line, the Madora Bay Scoopback in an allover floral print and Sandon, a scoopback swimsuit with ultra-flattering sweeping panels.

The final capsule for our women’s collection is of course Cupsized. Our bra sized swimwear collection is available in sizes 30D – 40G. In navy & pink, the collection features 3 swimsuits including the stylish Shelly Swimdress with adjustable skirt & adaptable halterneck which can also be worn as a strapless bandeau. Further styles include the Charlotte Bay X-back & the Wyomi X-back swimsuit, both of which are perfect for swimming lengths as well as the beach. The collection is finished off nicely with a mix & match tankini & bikini top with bikini brief or skirted short in a sizzling abstract floral print.

For the men: Blue is the big colour in our Autum Winter 2013 men’s collection. We have togs in a bright hibiscus floral, as well as new panel hip racers and jammers. The range also includes some funky shorts with a bold all over floral print.

Teens: Our Youth Range is specifically designed for teens. In a bold colourful floral print mixed with stripes, the range features 3 swimsuits; an X-back, classic back & X-back halterneck as well as a 2 piece bikini and matching hipster board short. Surfs up!

And for the Juniors

Stars & Stripes is our first story paying homage to our neighbors across the pond. The range consists of a flyback, spliceback, racerback and tankini as well as a paneled X-back in our new long lasting Aqualast fabric. Reach for the stars!

Peacock Feathers is a fashionably fun range featuring six designs including the Newcastle asymmetric X-back and the Yaroomba with detailed flower cutout back.

Boys are not forgotten with Zoggs Toggs, hip racers, jammers, shorts and board shorts inspired by once again by…reaching for the stars, resulting in a really fun but practical collection of boys swimwear.

Finally, for the little ones: no one will be able to resist our adorable collection for little girls with all new designs featuring a sugary pink famingo print. And there’s more, the irresistible floral printed swim dress, part of the second collection which also includes a swimsuit, tankini, scoopback, classicback & flyback.

And for the boys…it’s the attack of the hungry fish! A range including printed shorts, hip racers and a racer as well as a matching Sun Protection Suit & printed poncho towel.

Zoggs AW13 Swimwear range will be available to buy from as well as leisure centres & retailers throughout the UK from 14th August 2013.

If you are a trade customer and would like to stock Zoggs AW13 range please contact our Customer Service Team on 01276 489 089.