Kerri-anne Payne


Zoggs is delighted to announce the signing of Keri-anne Payne, one of the UK’s best-known open water swimmers, as its latest brand ambassador. Keri-anne is a 10k open water Olympic silver medallist and double World Champion.

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Since retiring from elite sport, Keri-anne has devoted her energies to the development of open water coaching.

Keri-anne will be working with Zoggs on building their position in the open water category in the UK including the creation of content, writing blogs, attending events and working on new product development.

VP HEAD Swimming, Mark Hammersley said:

“Keri-anne Payne is a high profile and successful advocate for open water swimming, as well as believing passionately in the importance of sustainability – this aligns directly to the Zoggs brand values. She is the perfect Zoggs ambassador to talk about the benefits and adventure that open water swimming offers, as well as working with us on ensuring that we continue to bring great product to market.”

Keri-anne Payne comments:

“I am really excited to be working with Zoggs as they aim to make a big splash into the world of open water swimming. The right kit is an essential step to having a great open water experience. I am really excited to be working Zoggs on a whole host of exciting projects!”

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Zoggs and Keri-anne will be at Henley Swim festival 11th July 2021, where the brand is Sponsoring for the third year running of their Half Mile challenge

About Zoggs

Leading swim brand Zoggs was founded on the Northern Beaches of Sydney in 1992. Being Aussie means we pretty much love everything to do with the water. We think the best way to fall in love with swimming is to make sure you have fun, whether you’re a triathlete, an open water adventurer, a lane swimmer, a beachgoer or a learner. Available in over 50 countries, our goggles, swimwear, learning aids and training accessories are made to stand up to the Australian sun, sea and swimming pools. Because if they make the grade in Australia, we’re pretty sure they’ll do the same anywhere else in the world.


You’ll find our products for sale online, on the high street and in more sports & leisure centres than you can take a dip at.

We are proud to be part of The HEAD Group, a leading global sporting goods corporation which owns the HEAD, PENN, MARES, SSI and ZOGGS brands.

Find Zoggs UK on Twitter, Facebook, Instagram and


 About Keri-anne Payne

She has always been a passionate swimmer, starting at the age of 4 in her birth country of South Africa. Following her family’s move back to the UK, she made her first international competition later that year. Following a successful pool career becoming European SC champion for the 400 freestyle, winning a bronze medal at the 2010 Commonwealth Games and competing in the 200 and 400 Individual medley at the Beijing Olympic Games, Keri-anne discovered her real talent was in the open water. Along with her Olympic medal at the 2008 Beijing Olympic Games, she has notably won the 10km at the 2009 and 2011 World Aquatics Championships and competed in the 2012 Summer Olympics, placing fourth. In 2014, she went on to win the LEN European Open Water Swimming Cup Super Final in Italy.

Keri-anne retired from competitive swimming in 2017, after competing at her 3rd Olympic Games in Rio and finishing 7th. Since then she has continued her career in open water swimming in a different way. She was at the forefront of the launch of the STA Level 2 Open Water Swim Coach qualification and founded Straight-Line Swimming to empower the world to swim outdoors.


Find Keri-anne Payne on  Twitter, Facebook, Instagram