Swimming pool toys are a great way of keeping kids entertained in the pool, but they aren't just for fun; here at Zoggs we have developed a fantastic range of pool toys to help develop children's swimming abilities from first splash to confident swimmer. We've put together our top games for each swimming ability this summer.

Finding Dory Little Squirts

Our Finding Dory Little Squirts are designed for little ones who are new to the water. The characters can be filled up with water which is then squirted out again. This toy is perfect for use in the bath and the pool,

In July 2016 the sequel to the incredibly popular film Finding Nemo will be released into UK cinemas. Finding Nemo is the best-selling Pixar DVD in history, having sold over 40 million copies… and Finding Dory is expected to be even bigger!

Although 13 years have passed since the release of Finding Nemo, its sequel is set just 6 months after the film took place, and follows Dory’s journey after she suddenly recalls her childhood memories. You can find out mor

Zoggs are delighted to have been shortlisted yet again for this year's prestigious 'Best Baby and Toddler Gear Awards'!

The popular product that has been shortlisted for this outstanding award within the Swim Safety category is the Miss Zoggy Trainer Seat - an ideal learn to swim aid for getting little ones used to the feel of water.

Zoggs Trainer Seats are hugely popular with parents across the UK who have babies and toddlers starting

When planning a getaway with the family nothing brings you together like the freedom and euphoria of the water. From little ones splashing about to grown-ups swimming away their stress, all the family can share the joy of water on holiday. When choosing swimwear for the family there are lots of options, so we've put together some key tips on what to look out for so that the whole family can swim happy in a sea of great memories this summer.

Women’s Swimwear

Having the right equipment to support you through your swims is key no matter what the conditions, but in open water there are even more obstacles that make it all that more vital your equipment doesn't let you down. With triathlon season approaching, we've put together our top tips for ensuring you find a wetsuit with the perfect fit for you.

The key area to focus on in order to get the right fit is the shoulders. You need to ensure that the fit is close

New for 2016 are Zoggs Aqua-Flex™ goggles! Evolving from our popular Predator Flex frame, the Aqua-Flex™ goggle boasts our latest in lens and frame technology, making them our most advanced goggles to date.

Aqua-Flex™ are available with a variety of lenses to suit each swim, offering smoke, clear and our new titanium lenses. Our latest titanium lens offers added protection from reflected light to reduce eye fatigue, whilst reducing glare and also softe

At Zoggs, we want you to feel so comfortable and confident in your swimwear that you’re free to focus on getting the best results and the most enjoyment from any kind of swimming activity.

With a range of in-built bust and tummy supports, the Zoggs supportive swimwear collection is designed to resist slipping on the shoulders or riding up on the hips and bottom, so you can enjoy any water workout in absolute confidence.

Here are six of the latest supportive swimsuits that we’ve added to the Zoggs’ swimwear range:

Tropical Garden Strappy Crossback

Christmas has come early at Zoggs with 50% off swimwear! Treat yourself or get last minute gifts for the big or little swimmers in your life with these fantastic offers on selected products;

Girls Melon Magic X Back Swimdress

This popular swim dress features:

• Slim, crossover straps t

You may not think it, but choosing a swimsuit with the right back can go a long way to ensuring you are supported and comfortable throughout your swims and achieve the best possible fit. With up to 30 different backs in the Zoggs women’s swimwear range, you are sure to find the perfect costume to cater to your swimming needs.

For the more competitive or frequent swimmer our sport swimwear range is recommended. This features a variety of backs w

After an eight-week test we were yet to see a single bottom bobble!

We were so pleased to hear that our Galaxy Flyback swimsuit has been voted 220 Triathlon Magazine’s ‘Best Buy’ with a 91% rating this month!

Our Galaxy Flyback Swims