Babies & Children

With October half term just six weeks away, this post focuses on new season swimwear for young children. Our Kids collection includes everything babies and children (up to 6) need including swimwear, goggles and learning aids. Introducing swimming to them early will help them build their water confidence at a young age. We've designed swimwear

We have a great selection of swimwear for girls and boys with our Junior range suitable for children aged 6-15. Using soft and durable materials, our collection includes exciting, colourful designs designed for comfort, style and performance. Here are just a few of our favourites styles that are new in. View the full range for Juniors here (the Kids range for 0-6 is here).

Our Bold Baroque Flyback Swimsuit features bright floral

We're strong believers that children should be introduced to the water as young as possible as it helps with confidence, enjoyment and well-being. It's for this reason our Learn to Swim range of products is designed to suit your child's stage of swim development whether they're starting to swim, learning or confident swimmers looking to improve their technique.

With just a couple of weeks remaining until the summer holidays end, we've pulled together a list of swimming essentials so you can get the kids sorted before term starts.

Our Junior range of bold, vibrant swimwear designs is ideal for children aged 6-15 whether they're having lessons, working towards a badge or taking on a competitive challenge. Using soft and durable fabrics, our swimsuits, tankinis, jammers and trunks are made to last and designed with comfort, style and performance in mind. Swimsuits come with a front lining for modesty and swim shorts

Our SS18 summer sale has just arrived with up to 50% off seasonal swimwear. Whether you're planning a staycation here in the UK or venturing further afield, it's the perfect time to treat yourself to some new swimwear. With huge savings to be made across women's, men's and children's styles, we take a look at some of our favourite pieces.

We adore the Latino Love collection and the Latino Love Side Panel Swimsuit offers medium width adjustable straps and fixed foam cups for superb bust support. The panel design is really flattering and features an empire line to enhance

Babies and children are particularly sensitive to the sun so protecting their skin when the temperatures rise really is essential. Here are our top tips to keeping children protected in the sunshine.

Babies are particularly at risk to the damaging effects of the sun. Up to 6 months, the recommendation is to keep them out of the sun completely. This is because their skin has little melanin which provides some natural protection. If you do need to go outside when it's hot, aim for before 10am or after 4pm, using a buggy with a sun protection cover. Babies should always wear light clothing that covers their legs and arms along with a hat

Our Learn to Swim range is designed to help provide children with a kick start in the pool whether they're starting or learning to swim. Our swimwear is cleverly designed with puncture-proof floats that help keep them in a natural swimming position with baby wraps and swim nappies to keep them warm. Our buoyancy aids are a great way for children to develop their swimming technique with kickboards ideal for building strength. Pool games are a great way to boost their confidence too. Here are some of our most popular products suitable for babies and young children.

The annual Royal Lifesaving Society UK Drowning Prevention Week campaign, in partnership with the RNLI and Swim England, takes place between the 15th and 25th June 2018. With the aim to reduce the number of drowning and near drowning incidents, it promotes water safety to show people how to be safe by water. Over 700 people die in the water in the UK and Ireland each year with hundreds more have near-drowning experiences. Drowning Prevention Week encourages schools, leisure centres and businesses to come up with ways people can

While buoyancy aids are a great way to build water confidence when children are starting or learning to swim, they're ideal for keeping them safe too. Children should of course always be supervised when they're in the water.

Our Deep Sea or Mermaid Flower Baby Wraps are suitable from 3 months up to 2 years. Designed to keep babies and toddlers warm in and around the pool, they have hook and loop fasteners so they're easy to put on. The

We'd delighted the new DC Super Heroes swimwear range is in. With products for women, men and the kids, there are Batman, Wonder Woman and Superman products for all the family. Here are just a few of our favourite pieces but do check out the website to see the full range.

Women's swimwear

For women, there's the Batman Sprintback which features the instantly recognisable bold black and yellow design with Batman motif and slim straps for a close aqua-dynamic fit. The open Sprintback allows for freedom