Zoggs 30th Birthday

It’s our big 3 0! 


When we came up with the name Zoggs back in 1992, it was because goggles were at the heart of everything we planned to do. Fast forward to today, and goggles remain at the heart of our brand. 


Our vision from the offset was to create a brand that had meaning and develops the right goggle with a perfect fit.  

We have always been a brand who has celebrated the joy of swimming and every type of swimmer no matter their background or ability. We always want our products to make you looking and feeling great and we’ve nailed this through our ever changing product, all designed with the swimmer at its core.  


From our first ever all-rounder goggle Phantom in 1994, to 2013 with our infamous Predator Flex to Our Best Fit Yet – 2 sizes Predator range in 2020; Our journey has had many wild and ground-breaking launches (if you remember Predator wiro-frames then you are a real day one) which have ultimately helped shape our vision for the future.  

And we didn’t just stop at goggles. We continued to innovate all the way into our swimwear, making sure it aligned with our values of sustainability. This is when our Lifetime guarantee, Ecolast and Ecolast+ was introduced and we’ve not looked back since. 


As a brand we wanted to do our bit for the planet, because being sustainable is in Zoggs’ blood. So in 2019 we launched Ecolast – our 100% sustainable swimwear range and waved goodbye to unnecessary plastic packaging. 


As well as ensuring that our products were accessible to every type of adult swimmer, we extended our ranges to also focus on the aspiring, budding swimmer through our Learn To Swim equipment where in 2003 we bought out our first kids specific goggles. Flash forward 18 years later to 2021, where we launched our first ever Learn To Swim Ambassador, Adam Knight – guiding, encouraging and supporting parents in their little one’s swim journey. 


Zoggs Learn to swimZoggs Learn to swim


Over the years we have worked with lots of incredible people and organisations and have even signed 5 ambassadors ( @kerianne_payne, @swimcathswim, @itsanniebean and @adamwalker and @adamknight ) along the way - all of which highlight the different areas of swimming, and share the same passion for the water as we do.  Read more on all our collaborations here - https://www.zoggs.com/en_GB/collaborations 

Video birthday messages from our partners can be seen below...


We are incredibly proud to be able to use our platform to have big discussions and educate our swimmers. This year we joined up with @transgenderswimmer and @mentalhealthswims to help spread awareness and open up tough conversations in the swimming community. we are so excited to continue to work on projects like these in the future. 

30 Years30 Years

When we say the best is yet to come, we mean THE BEST IS YET TO COME! we are still just a drop in the ocean when it comes to bringing you ground-breaking goggles and making sustainable swimwear the new norm. this year we have homed in on the products that you love and listened to your feedback, which has helped shape the plans that are already in motion. we are beyond excited for what we have planned next.


As we are more than just a brand that sells goggles and swimwear.

Why?? because we are #Zoggs