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Life in the Fun Lane

  • How swimming benefits mental health

    The benefits of mental health and swimming are widely known. A few months ago, a YouGov study (commissioned by Swim England), found it reduces the symptoms of anxiety and de…Read More

  • Training tips: Improve your swimming technique

    If you're looking to improve your swimming technique, have a watch of our training videos, all of which feature James Goddard. James is an award winning British competitiv…Read More

  • Our Nitrogen Optic prescription goggle is here

    We believe everyone should experience the joy of swimming but if you're short sighted, you may not be able to see as clearly as you'd like. You might be put off heading into…Read More

  • Building water confidence with pool games

    We all know if you start kids off in the right way, you've got a swimmer for life. And by starting off right, we don’t just mean teaching them to swim safely - they need …Read More

  • Easter holiday essentials for all the family

    How the weeks are flying by - less than a month to go until the Easter holidays begin. Whether you're taking a holiday abroad or enjoying a staycation, we've got you covered…Read More

  • Pool, beach or spa? Mother's Day gift ideas

    With Mother's Day fast approaching, we've selected some of our favourite products for mum whether she loves having fun in the pool, enjoying time at the beach or relaxing at…Read More

  • Mid-season sale: Children's swimwear

    Our mid-season swimwear sale has begun so we've pulled together some of our favourite products for Juniors (aged 6 to 15 years) and Kids (aged 0 to 6 years). Have a look at…Read More

  • Mid-season sale: 25% off adult swimwear

    Our mid-season swimwear sale has arrived with up to 25% off swimwear for women, men, Kids (0-6 years) and Juniors (6-15 years). Here are just a few highlights from our adult s…Read More

  • 7 UK triathlons suitable for beginners

    With the triathlon season just a few weeks away, we take a look at a few of the events suitable for first timers. Triathlons consist of a swim, a bike and a run with these ev…Read More

  • Half term picks for Junior swimmers

    February half-term is just around the corner so we've pulled together our top swimwear and goggles picks for Juniors. We have a superb selection of swimwear suitable for child…Read More

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