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Life in the Fun Lane

  • Aquaman joins the new DC Super Heroes collection

    We're delighted to announce Aquaman has joined our new DC Super Heroes collection which includes Batman, Wonder Woman and Superman. With swimwear for all the family, goggles…Read More

  • What you need for your first swimming lesson

    While it might seem obvious what you needed for a first swimming lesson, it's not always clear beyond the swimwear and towel. Here's a handy checklist to make sure that firs…Read More

  • Learn to swim like a superhero

    Building water confidence in children is so important but now they can learn to swim with their favourite super hero. Our Water Wings vests (designed for children aged 2 to 5)…Read More

  • ‘Swim Like Aquaman’ – Take on the challenge

    Being a Superhero is never easy and they have to overcome their challenges along the way…This is why Zoggs and Warner Brothers have teamed up to give everyone a chance t…Read More

  • New study finds swimming benefits mental health

    According to a new study from YouGov, commissioned by Swim England, swimming significantly reduces the symptoms of anxiety and depression for 1.4 million adults in Britain.…Read More

  • Improve your heart health with swimming

    The health benefits of swimming are widely known. Whether you want to feel stronger and healthier, relax and reduce stress or burn those calories, it's a great all round exer…Read More

  • Perfect your swimming technique [videos]

    If you're looking to improve your swimming strokes and not yet at your peak, the technique videos on our YouTube channel will help you progress. All six feature James Godda…Read More

  • The health benefits of swimming

    Swimming is an exercise that benefits the whole body and it's ideal way to strengthen your muscles. Accessible to everyone, regardless of age or ability, swimming makes you fe…Read More

  • We Remember Them 100m x 100m Swim Relay Final

    This year marks the centenary of the end of WW1 which saw over a million service men and women lose their lives. The We Remember Them campaign, founded by Simon Wright and …Read More

  • Zoggs Swim diaries: The sport that grows with you

    The Zoggs Swim Diaries series focuses on people who are taking on a personal challenge whether it be learning to swim, working towards a specific goal or doing something ext…Read More

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