Life in the Fun Lane

  • Our Nitrogen Optic prescription goggle is here

    We believe everyone should experience the joy of swimming but if you're short sighted, you may not be able to see as clearly as you'd like. You might be put off heading into…Read More

  • Building water confidence with pool games

    We all know if you start kids off in the right way, you've got a swimmer for life. And by starting off right, we don’t just mean teaching them to swim safely - they need …Read More

  • Easter holiday essentials for all the family

    How the weeks are flying by - less than a month to go until the Easter holidays begin. Whether you're taking a holiday abroad or enjoying a staycation, we've got you covered…Read More

  • Pool, beach or spa? Mother's Day gift ideas

    With Mother's Day fast approaching, we've selected some of our favourite products for mum whether she loves having fun in the pool, enjoying time at the beach or relaxing at…Read More

  • Mid-season sale: Children's swimwear

    Our mid-season swimwear sale has begun so we've pulled together some of our favourite products for Juniors (aged 6 to 15 years) and Kids (aged 0 to 6 years). Have a look at…Read More

  • Mid-season sale: 25% off adult swimwear

    Our mid-season swimwear sale has arrived with up to 25% off swimwear for women, men, Kids (0-6 years) and Juniors (6-15 years). Here are just a few highlights from our adult s…Read More

  • 7 UK triathlons suitable for beginners

    With the triathlon season just a few weeks away, we take a look at a few of the events suitable for first timers. Triathlons consist of a swim, a bike and a run with these ev…Read More

  • Half term picks for Junior swimmers

    February half-term is just around the corner so we've pulled together our top swimwear and goggles picks for Juniors. We have a superb selection of swimwear suitable for child…Read More

  • Our top swimsuits for women

    Stylish but supportive, when you need it, our women's swimwear is perfect for competitive swimming, fulfilling a swimming challenge or relaxing in a sun lounger on the beach.…Read More

  • Half term ready? Swimming essentials for Kids

    Whether you're escaping to warmer climes or staying in the UK, February half term is less than a month away. Here are a few of our picks from our Kids collection (suitable …Read More

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